Advertising campaign
"Kind grandfather Drozdov"

Group of companies "First Trust"

Develop and implement a New Year's communication campaign for the First Trust Group.

New Year is a time of miracles and fairy tales. But with with age, adults completely cease believe in magic. We solved it fix and create a secret miracle personally for everyone. And he helped us in this is kind and so dear to everyone of us Nikolay Nikolaevich Drozdov. Kind grandfather Drozdov personally congratulated Maria, Nastya, Elvira, Roma and many others Happy New Year.

To achieve all goals and objectives campaigns we worked for 2 directions: digital and standard advertising channel. Was launched video on TV, audio on radio, outdoor advertising and, most importantly, - a promo site where everyone could get new year video congratulations personally from Drozdov. The videos received went viral effect: people shared on social networks, in messengers, generated congratulations not only for yourself, but also for your family and friends. Also from good grandfather Drozdov Ufa residents received branded postcards directly in your mailbox. Isn't that a miracle?