Contact person/phone/e-mail
Product and its description
Product name. Short description, characteristics, positive attributes, strengths and weaknesses of the product, other relevant notes.
Main competitors
Target audience
Who should receive the message (age, social status, lifestyle, marital status, children)?
Key message
The most important message you need to convey to your target audience
Tone and style
Formal / informal; authoritative; humorous, etc.
General suggestions
Any information that may help in the development
Restrictions
Practical, legal, budgetary
Timing (seconds)
The presence of a short or special version
Advertising campaign goals
Goal achievement criterias
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