Advertising campaign
"Good Health Pharmacy"

Pharmacy chain "Farmland"

To develop and implement an advertising campaign for the Pharmland pharmacy chain.

In this campaign, we decided to move away from the classic image of a doctor in pharmacy advertising and show not the treatment of diseases, but a healthy lifestyle, with the help of which these diseases can be avoided.

Our advertising campaign is not about negativity and pain relief, but about a positive and active lifestyle. Therefore, Gennady Malakhov was chosen as the face of the company - the author of original methods for improving health, the popular host of the program "Good health!" on Channel One. Malakhov is the personification of vigor of body and spirit, a healthy and happy life.

On the basis of the concept of its transmission, the idea of the “Good Health Pharmacy” advertising campaign was born.

Within the framework of the campaign, an image video, promotional videos and outdoor advertising were developed.